Every license,
accounted for.
Ryt tracks every license from shoot day to expiration — so nothing slips through, and nothing expires quietly.
The problem
Photo licensing is tracked in spreadsheets, inboxes, and memory.
You negotiated the deal, sent the talent, filed the contract — and now you're not sure if the license is still live. Neither is anyone else. The clock is running. Nobody's watching.
Agencies lose an average of $48,000 a year to licenses that expired before anyone noticed.
Who it's for
Three sides of every shoot. One place to track them all.
Every photo shoot involves three parties — the production agency that manages the deal, the model agency that licenses the talent, and the photographer who holds the copyright. Until now, none of them had a shared system. Ryt gives each party exactly what they need to see — and nothing they shouldn't.
Get in touch
How it works
From deal to renewal, one place.
Log the deal. Upload the contract. Mark the shoot. Then — the part everyone forgets — confirm the first use date the moment the campaign goes live. That's when the clock actually starts. Ryt captures it with one link to the client. No login. No forms. Then it watches everything: usage types, territory, exclusions, renewal windows. You get alerts before things get urgent.
Log the deal when it's negotiated. Link the contract when it's signed. Mark the shoot date. Then — critically — confirm the first use date the moment the image goes live. Ryt sends a one-click link to the client at campaign launch. That's when the license clock actually starts. From there, it tracks every usage type, exclusion, and renewal window automatically. Expiration alerts are built in. So is your renewal pipeline.
The feature no one else has
First use date tracking
The license clock starts on first use — not signing. Ryt is the only platform that captures the actual start date. One link to the client when the campaign drops. They click. The clock starts. You're covered.
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Core features
Everything a license lifecycle needs. Deal date, contract upload, shoot date, first use date, usage types, exclusions, territory, and renewal window — all in one record.
What you track
Every usage type. Every exclusion.
Ryt tracks usage as tags with rate: social organic, web commercial, paid/boosted, print, evergreen catalog, TV/film, third party, AI training. Hard exclusions surface immediately as stop rules — no third party, no paid ads, no exclusivity, territory restricted, no competitor use, no AI training.
The outcomes
Zero surprises. Full control.
When every team works from the same license record, nothing falls through the cracks — and renewals become a revenue opportunity, not a crisis.
First use date captured
One-click confirmation to the client the day the campaign goes live. That's when the license clock actually starts.
Expiry alerts, automatically
Know what's expiring in 30, 60, and 90 days. Never get caught renewing under pressure again.
Renewal pipeline built in
Move expiring licenses from Contacted to Negotiating to Closed. Renewals become a managed revenue stream, not a scramble.
Usage type enforcement
Tag every usage type at deal time. Hard exclusions surface immediately if usage is attempted outside the license scope.
For modeling agencies
By people who’ve lived it.
Your talent's outbound rights, all in one place. Know what was licensed, to whom, and for how long. Get notified when a license is approaching expiry so renewal conversations start on your timeline — not the client's.
For photographers. Your copyright, your record. See where your images are being used, what rights were granted, and whether the license is still active. No more guessing whether a client is running your work outside the agreed scope.
One source of truth
Every deal, contract, shoot, and usage type in one record.
For production agencies. You're the only one who sees both sides of the deal — what you hold upstream and what you sold downstream. Ryt surfaces the gap: where your rights end, where the client's usage begins, and exactly where you're exposed.
She spent a decade at Lippincott in New York and was a senior partner in the strategy group, leading large-scale re-branding and positioning engagements, managing the firm’s not-for-profit client relationships, and heading the naming group.
After beginning her career in business strategy consulting at Oliver Wyman in London, focused on new product strategy and customer segmentation, she has also worked in the film industry and with non-profit groups in the arts.
She holds a B.A. and M.A. in Politics, Philosophy and Economics from the University of Oxford, and an M.A. in Culture, Communication and Film Studies from New York University. Sarah considers herself a world citizen of no fixed abode, though remains in the midst of a long-term love affair with New York City.
She finds her calm in Modernism, is never happier than when on or looking at water, and still wants to be James Bond when she grows up. Sarah and her two children live in Chelsea NYC and Cape Cod.
First use date moat
The only tool that captures when the license clock actually starts.
AI License Tracker. Ryt scans Meta's Ads Library to detect when your licensed talent appears in active paid ads — and checks it against what was actually agreed. If an ad is running outside the licensed usage, territory, or term, Ryt flags it automatically. No manual searching. No missed violations.
Previously, he was a partner at Oliver Wyman, where he helped clients navigate strategic reinvention, customer alignment and positioning, and earlier was an associate at Stone Point Capital, a $3 billion private equity fund where he invested in venture stage companies in the media and technology sectors. He holds a B.S.E. with honors in finance and operations management from the Wharton School at the University of Pennsylvania.
His curiosity for design thinking and user experience lured him to additional studies in Urban Design at the Harvard Graduate School of Design and Product Design at NYU. Dave relishes contrast and composition. His twin children provide constant delight and keep him on his toes. He equally savors the energy of New York City and the solitude of an empty ski bowl.
He embraces the thrill of travel, seeing the world through a camera lens and testing his limits through triathlons and adventure races.
